Staging is key due to the dominance of photography and video in the home sales process. “You can’t sell it if you can’t see it!” said Barb Schwartz. Check out my staging guide for more some great tips on how to stage your home. I always provide my sellers with free staging advice from a professional. “There is no price range where it doesn’t work and there is no price range that doesn’t want more money.”
At a bare minimum stage the home for the photography session in order to get great listing photos and a video walkthrough. One thing I do is box up all the clutter and then just move it out of sight, then put it back.
For people who do not have a Kondo-esque joy in removal of objects, this process can be stressful. It’s jarring for people to realize that “the way you live in your home and the way you market and sell your house are two different things.”
Think about it this way– your house is going to a dance to find a new mate, and they fall for the tabula rasa version of your house. People really cannot look past your personal history in order to see their future. You want the prospective buyers to see the square footage, not your excess furniture. Your home, the staging and photography need to provide the best possible “home shopping experience” for buyers in the market in order to command the highest price.
This is why new and vacant homes sell the quickest, they are the easiest to stage correctly. Not sure how many episodes of the Property Brothers we need to watch to see that people freak out over empty yet well decorated homes with just the right furniture. “The investment of staging in your home, is far less than a price reduction On your home.”
Do you have a home staging business in the Roaring Fork Valley or Western Slope you’d like to see in this directory? Get in touch!